Service Providers
White-Label Bluehubcloud Platform for Service Providers
Launch and grow your own branded communications business. Sell Bluehubcloud PBX and Business Insights white-labelled under your brand, on your own pricing, with carrier-grade infrastructure behind you. You keep the customer, the brand and the margin; we run the platforms, the numbers and the security.
Built for service providers
Built for telcos, MSPs and service providers
Everything you need to deliver a modern UC offer to your customers – without building and maintaining the platform yourself.
Your brand, end to end
Logo, colours, custom domain, branded portals, softphone and emails. Your customers see your name on the portal they log into and the apps they install.
Your pricing & margin
Set your own plans, rates and add-ons under your brand. Partner pricing is agreed per partner – talk to us.
Multi-tenant by design
Onboard unlimited customers with isolated tenants and admin scopes. Each customer runs in its own environment with its own numbers, routing, users and site administrators, managed from one partner view.
Automated provisioning
Numbers, devices, users and trunks provisioned in minutes, not days. 200+ handset models auto-provision; local, 1300, 1800, mobile and international numbers are managed in the same portal, with bulk porting and the carrier liaison handled by us.
Operational at scale
Built for high call volumes, multi-site and distributed agent teams. Ring groups and queues with callback, IVR, per-site routing and failover, Contact Centre Lite wallboards and reporting, and the Omnichannel Contact Centre for high-volume teams.
Carrier-grade security
SIP Protect, hardened infrastructure and Australian data residency. Brute-force, scanner and flood attacks blocked automatically, country-level blocking, allow and deny lists, TLS and SRTP, and voice, recordings, voicemail and metadata kept in geo-redundant Australian data centres.
How it works
White-label the Bluehubcloud Platform
Three layers work together: the PBX captures every call, Business Insights finds the patterns, and automation acts on them. You white-label and resell it as two products – Bluehubcloud PBX and Business Insights – under your own brand.
Layer 1 · The Foundation · What captures the data
Cloud PBX
Your complete phone system that just works — extensions, routing, voicemail, video, SMS, integrations. The key difference: every call can be recorded and transcribed automatically. No data is lost. No insight is left on the floor.
- Call recording
- Automatic transcription by the PBX
- Extensions, routing and voicemail
- SMS, video and integrations
Layer 2 · The Intelligence · What reveals the opportunity
Business Insights
Every call is automatically analysed. You see patterns nobody noticed before: what people are calling about, what questions repeat, when calls peak, where you’re losing them — and which calls could be automated. This layer answers the question most phone systems can’t: “What should I automate?”
- Auto analysis
- Trends and repeat questions
- Peak times and missed opportunities
- Calls ready to automate
Layer 3 · The Efficiency · What executes the answer
Automation
Armed with insights, deploy AI to handle routine work — answering calls, appointment booking, lead qualification, FAQ handling, SMS reminders and follow-ups. Your staff focus on high-value conversations. Your business scales without hiring proportionally.
- AI Call Assistants
- Appointment booking
- Lead qualification
- SMS reminders and follow-ups
Pillar 1 – Bluehubcloud PBX
Your complete cloud phone system, including everything below.
Bluehubcloud PBX
Full-featured hosted phone system with extensions, IVR, queues and smart routing.
Contact Centre Lite
Wallboards, ring group dashboards and scheduled reporting switched on for an existing PBX.
AI Call Assistants
AI voice agent that answers, qualifies, books and routes the calls your customers’ teams cannot take.
Softphone Application
Branded desktop and mobile softphone for your customers. Windows, macOS, Linux, iPhone, Android, any browser, and inside Microsoft Teams.
Video Conferencing
HD video meetings with screen share and collaboration tools.
SMS
Two-way business SMS for messaging-enabled numbers.
SIP Protect
SIP fraud protection and traffic anomaly defence. Built into every PBX: automatic blocking, geo rules, attack log and alerts.
VoIP Numbers
Local, national and international DIDs with porting support, connected to Bluehubcloud PBX. Bulk porting managed end to end.
Pillar 2 – Business Insights
One product, priced per customer — and the reason the call data is worth capturing.
Business Insights
The PBX records and transcribes; Business Insights reads those transcripts and returns call reasons, weekly executive summaries and automation opportunities — sold per customer on its own subscription, under your brand.
Omnichannel Contact Centre, VoIP Billing and Cloud Hosting are available as separate products and can also be white-labelled.
Full feature list
Everything you can offer under your brand, in detail
Expand each category to explore what the platform gives your customers.
Cloud PBX
- Calling and routing
- Extensions, IVR menus with business-hours and holiday routing, ring groups, queues with callback, call parking, transfers, conferencing, Follow Me, voicemail to email.
- Recording and transcription
- Every call can be recorded and transcribed by the PBX; voicemail transcribed too.
- Messaging
- Two-way SMS and MMS from Communicator on shared business numbers; fax.
- Devices
- 200+ supported handset models auto-provisioned; Communicator on desktop, web, mobile and inside Microsoft Teams.
- Administration
- Per-customer admin portal with site administrators and the permissions you set; changes apply in real time.
Numbers and porting
- Number types
- Local (02, 03, 07, 08), 13/1300, 1800, SMS-enabled mobile, New Zealand and international.
- Porting
- Bulk ports with the carrier liaison managed for you; simple ports usually complete in one to five business days, number blocks and 1300/1800 numbers take longer.
- Routing
- Any number to any destination, with time-and-day, area-based, holiday and CRM-based rules, overflow and failover.
Contact centre
- Contact Centre Lite
- Wallboards, ring group performance dashboards, scheduled reporting and automated report delivery, switched on for a customer's existing PBX.
- Omnichannel Contact Centre
- A separate platform for high-volume teams: skill-based queues, agent and supervisor workspaces, outbound dialler, queue recording and QA, 40+ reports.
AI, automation and insights
- AI Call Assistants
- Voice agents that answer overflow and after-hours calls, qualify, book and route, and write to the customer's CRM.
- Automations
- Event Publisher webhooks and an open REST API connect call events to CRMs, ticketing and n8n or Zapier workflows.
- Business Insights
- The PBX records and transcribes; Business Insights turns the transcripts into summaries, call reasons and practical insights – offered per customer.
- CRM integrations
- Salesforce, HubSpot, Zoho, Zendesk, Microsoft Dynamics, Pipedrive, SugarCRM, Vtiger, Bullhorn and more, as an add-on quoted separately.
Security and residency
- SIP Protect
- Built into every PBX: live traffic monitoring, brute-force and INVITE-flood blocking, scanner blocking, allow and deny lists, country-level rules, attack log and email alerts.
- Encryption
- TLS signalling and SRTP media.
- Australian data residency
- Voice, recordings, voicemail and metadata stored within Australia, in geo-redundant data centres.
- Separate environments
- Each of your customers runs in its own environment on the platform.
Integrations
Build on the platform
Connect Bluehubcloud to the billing, ticketing, CRM and AI tools you and your customers already use. Everything below runs on the same platform you resell, with no extra servers to host.
A modern REST API
Connect your own systems to the platform. Our helpdesk sets up your API access, with keys scoped to the permissions you need and limited to the customers you choose, so each integration only touches what it should. New platform features are built API-first.
Real-time call and SMS events
Webhooks push call events to your endpoint as they happen, and now SMS events too: messages sent and received, including bulk sends. Feed billing, ticketing and reporting without polling.
CRM connections
Salesforce, HubSpot, Zoho, Zendesk, Microsoft Dynamics, Pipedrive and more. The caller’s record opens on screen when a call comes in or goes out, and call details can be logged back to the CRM. Each user switches it on in Communicator, and admins can set company-wide logging defaults. CRM connections are an add-on, quoted separately.
Workflows without code
Point webhooks at n8n, Zapier or your own automation platform to create tickets, update records or send follow-ups when a call or message lands. Or let Bluehubcloud Automations build and manage them for you, quoted to scope.
AI that works with your systems
AI Call Assistants can look up live information from your systems while they’re on a call, such as bookings, account status or order details, through the open MCP standard. Users of the new Communicator desktop app can also connect their own AI assistant to their own calls, chats and meetings, read-only (in beta).
Documentation and onboarding
Log a ticket with our helpdesk to request API access. We set up your keys and give your developers the documentation and examples they need to get their first integration working.
Need something specific? Tell us what you want to connect and we’ll show you how.
Launch in 3 steps
Launch your branded UC business in 3 steps
We handle the platform, infrastructure and roadmap – you focus on customers, sales and margin.
Brand & configure
Onboard customers
Sell & grow
- Apply your branding, configure tenants, plans and number inventory. We set up your partner environment and walk your team through the admin portal.
- Provision tenants, port numbers and roll out softphones and devices. Simple ports are usually complete in one to five business days; handsets auto-provision from the portal.
- Take your branded UC offer to market and scale your recurring revenue. Add Business Insights, AI Call Assistants, Contact Centre Lite or the Omnichannel Contact Centre per customer as they grow.
FAQ
Service provider questions answered
What does a service provider get from the Bluehubcloud Platform?
A hosted communications platform to sell under your own brand: Bluehubcloud PBX for every customer, with Contact Centre Lite, the Omnichannel Contact Centre, AI Call Assistants, Automations and Business Insights added per customer as they need them. We run the platform, numbers and security; you own the customer relationship, pricing and margin.
Which products can be white-labelled?
Bluehubcloud PBX and Business Insights are the two pillars. Omnichannel Contact Centre, VoIP Billing and Cloud Hosting are separate products that can also be white-labelled – ask us about the mix that suits your customers.
How is partner pricing set?
Partner pricing is agreed per partner rather than published. You set your own plans, rates and add-ons under your brand on top of it. Talk to our partner team.
Are our customers kept separate from each other?
Yes. Each customer runs in its own environment with its own numbers, routing, users and administrators, and your partner view spans all of them.
Can our customers keep their existing numbers?
Yes. We port numbers in bulk and manage the carrier liaison; simple ports usually complete in one to five business days, number blocks and 1300/1800 numbers take longer.
Where is the data held?
Voice, recordings, voicemail and metadata stay in geo-redundant Australian data centres. SIP Protect is built into every PBX, and calls are encrypted with TLS and SRTP.
Can we connect our own billing and ticketing systems?
Yes. A modern REST API with permission-scoped keys, plus real-time call and SMS event webhooks, connect the platform to your own billing, ticketing and provisioning tools, directly or through n8n and Zapier. Log a ticket with our helpdesk and we’ll set up your API access.
Does the platform work with AI tools?
Yes. AI Call Assistants can pull live information from your systems over the open MCP standard while they handle a call. Users of the new Communicator desktop app can connect their own AI assistant to their calls, chats and meetings, read-only (currently in beta).
How do we get started?
Talk to our partner team. We set up your partner environment, apply your branding, walk your team through the admin portal, and help you onboard the first customers – numbers ported, handsets auto-provisioned, users on Communicator.
Become a Bluehubcloud Service Provider
Talk to our partner team about white-labelling the Bluehubcloud Platform – Bluehubcloud PBX and Business Insights – under your brand.